These beliefs are our compass: We think they should be yours too
Challenging times call for clear vision, optimism, creativity and agility
- The value of an instructor lies not in equipment or premises but in the client’s experience, results, and emotions
- Classes are not a public service but an exchange of value and should be priced as such
- People can learn physical skills to a high level in a purely online format
- The present restrictions will probably continue until the end of 2020
- This situation represents a fundamental paradigm shift and a massive opportunity for Pilates instructors, studio owners and the Pilates industry
- After restrictions are lifted, things are unlikely to return to the way they were before: The industry worldwide will have new norms, new technologies, new competitors, new consumer expectations, and ultimately a vastly different competitive landscape
- We don’t know what the world or the Pilates industry will look like in 12 months, so the best way to prepare for success is to develop agility, resourcefulness and resilience
- Instructors and studio owners who wholeheartedly welcome the challenges and leap into the new opportunities inherent in these times will flourish
Online classes have many benefits for clients and instructors including:
- greater class numbers without crowding
- no travel time, transport cost, or parking required
- because of no travel time, classes can potentially be done at any time of day including during work hours
- increased opportunity for social connection
- increased geographical catchment area
- multiple clients in same family can workout together potentially for one price
- no child-minding needed
- no queue to sign-in or use the change room
Anula is an owner at Sixth Street Pilates in New York, a regular presenter on Pilates Anytime, and prolific presenter of workshops. She is co-author and instigator of Shift Happens with creative partner James Crader.
In addition to being a highly accomplished Pilates teacher, Anula Maiberg is a walking paradox. She is at one and the same time ironic and guileless, simple and subtle, dark and optimistic, artful and down to earth.
Most of all though, she is a deep thinker when it comes to Pilates, and the way she thinks about the movement flows over into the social and cultural context of Pilates today. Anula also has the knack of summarising the human experience with clarity and simplicity. She is a master of soundbites. And there are plenty in this interview.
Lesley Logan of Profitable Pilates is justly regarded as a great teacher in her own right and a powerhouse of the Pilates industry.
In this episode, Lesley talks about what she learned from Pilates Elder (Joseph’s direct student) Jay Grimes, the benefits of online Pilates, and how she overcomes negative self-talk and imposter syndrome. Lesley talks through how to differentiate yourself, and how to intentionally attract more of the clients you want to work with.
If you want to learn more from Lesley Logan about how to attract more of your best clients, her Becoming Known online course is amazing.
Surprisingly, scientific evidence points in the opposite direction.
