In this conversation I talk with Lesley Logan of Profitable Pilates and Online Pilates Classes. We share our thoughts on the current situation with COVID-19 lockdown and the closure of Pilates studios around the world.
Both Lesley and I see this as an amazing opportunity to “Reset to Factory Settings”, to let go of things you have been holding on to out of fear or inertia. It is also an incredible time of change and opportunity in the Pilates industry. Things are not going to return to the way they were before – here’s how we think you can take advantage of this seismic shift and turn this into an amazing opportunity for yourself, your teaching, your clients and your business. And we want to encourage you to charge what you’re worth!
These beliefs are our compass: We think they should be yours too
Challenging times call for clear vision, optimism, creativity and agility
- The value of an instructor lies not in equipment or premises but in the client’s experience, results, and emotions
- Classes are not a public service but an exchange of value and should be priced as such
- People can learn physical skills to a high level in a purely online format
- The present restrictions will probably continue until the end of 2020
- This situation represents a fundamental paradigm shift and a massive opportunity for Pilates instructors, studio owners and the Pilates industry
- After restrictions are lifted, things are unlikely to return to the way they were before: The industry worldwide will have new norms, new technologies, new competitors, new consumer expectations, and ultimately a vastly different competitive landscape
- We don’t know what the world or the Pilates industry will look like in 12 months, so the best way to prepare for success is to develop agility, resourcefulness and resilience
- Instructors and studio owners who wholeheartedly welcome the challenges and leap into the new opportunities inherent in these times will flourish
Online classes have many benefits for clients and instructors including:
- greater class numbers without crowding
- no travel time, transport cost, or parking required
- because of no travel time, classes can potentially be done at any time of day including during work hours
- increased opportunity for social connection
- increased geographical catchment area
- multiple clients in same family can workout together potentially for one price
- no child-minding needed
- no queue to sign-in or use the change room
Clearpoint Legal have provided this free liability waiver for you. All you need to do is add your ABN and send it to your clients.
Here is some further general advice from Helen at Clearpoint:
To be effective, the waiver needs to be informed – so participants need to be provided the waiver prior to completing their first class so that if they aren’t comfortable providing the waiver then they can elect not to participate;
Instructors should keep a record of exactly who the waiver has been provided to by ensuring they collect full names when people register, and cross check this against the names of class participants;
Even though the waiver and release is being completed, Instructors should still take a reasonable level of care, so if there is generic advice they are able to give about things like how much space participants should clear prior to starting the class, this would minimise the risk of participants trying to make a complaint notwithstanding the waiver;
There is a line around use of video footage/photos for promotional purposes, so that if participants don’t consent they should let the Instructor know. Best practice however, if any of the instructors want to use footage or stills for social media or other marketing, is to get the specific consent of anyone who can be identified in the footage;
Obtaining insurance would further reduce any personal risk to instructors, as I imagine a lot of them will be operating as sole traders in their own name, so won’t have the limited liability that operating through a company offers. This might be more of a “nice to have” at the moment though, as it could be a large expense;
Instructors should also familiarise themselves with regulations around advertising their classes so that they avoid potentially misleading conduct, the ACCC has some useful resources here, as well as ensuring they comply with any relevant Facebook, Instagram etc. terms when advertising their business.
How to keep optimistic
- Do things for other people
- Avoid negative news, movies, books and people
- Start your day with something that inspires you – read a book, workout to music, meditate
- Write down or tell someone 3 things you’re grateful for each day
- Contribute to your community
How to add value to your clients and your community
Don’t just try to do what you did offline, but take it online. People need a whole constellation of things that aren’t included in “here’s a sequence of moves to do”
- goal attainment
How much do Pilates instructors earn in Australia?
The average pay for Pilates instructors in 2019 was $45 per hour according to Payscale.com. However by definition, half of all instructors make less than the average, and half make more. So how much can YOU expect to earn?
3 years ago Charlotte Griffin walked in the door at KX Pilates Norwood as a client. She had no savings and no Pilates experience.
Now she is co-owner of both KX Magill and The Fit Space, and has become a powerhouse in the SA fitness and Pilates industry.
In this conversation, Charlotte talks through the ups and downs (mostly ups!) of her meteoric career in Pilates and fitness so far. She also shares her occasional mistakes, doubts, and honestly reviews what got her so far so fast.
Charlotte is an incredibly down-to-earth, humble, and warm person. I loved talking with her and I think you’ll be fascinated and inspired by her story.
- KX Pilates Magill – https://kxpilates.com.au/
- The Fit Space – https://www.thefitspace.com.
- Charlotte’s awesome accountant (now also my accountant!) Josh at Growth IQ: https://growthiq.com.au/
Cat Webb graduated with the Certificate IV in Pilates in 2015, and the Diploma of Clinical Pilates in 2016. After working full-time as a Pilates instructor for 3 years, in 2018 she opened Good Times Pilates in Melbourne’s Fitzroy.
Cat is a community builder, an advocate of making Pilates (and all exercise) fun, and her Instagram ( @catwebb__ ) presence is lighthearted, inclusive, and honest. Not only that but she has managed to build a successful, paradigm-breaking Pilates studio in the heart of one of Australia’s coolest suburbs.
Cat shares her thoughts on starting and running a business, finding your voice, and how to make your way in the industry – you’ll enjoy this conversation!
Patrick Loke from Actual Impact Consulting shares simple strategies to get started on marketing, or get some quick wins to improve your current marketing, with very low-cost outlay.
Patrick talks through how to set clear goals, differentiate your business, get over your fear of selling, and give better service at the same time.
You can download Patrick’s eBook Your Quick Start Guide to Smashing Your Business Goals and Achieving your Purpose.
Through her business Profitable Pilates, and through her book Profitable Pilates: Everything but the exercises Lesley Logan has helped thousands of Pilates instructors reach their financial goals and achieve work-life balance.
Lesley is a regular blogger, podcast guest, and Pilates Anytime presenter – in short, she is a key person of influence in the Pilates industry. Despite all this, she is incredibly down-to-earth and generous with her knowledge.
Lesley shares how to know your limits and set boundaries, how to communicate the benefits of your service, how to set and communicate clear policies and much more on how to succeed as a Pilates instructor or business owner.
Since Laura Saggers opened RISE Pilates a year ago she has had an exciting, rewarding and at times stressful journey. Some wins, some mistakes and several amazing people have featured. Laura candidly shares her journey as a new studio owner, through the first year of operation, growth and learning.
Heath Lander opened White Dog Studios in Melbourne’s Inner West in 2013. For the first few years he worked long hours teaching, cleaning and doing all the other jobs around the place. In 2016 he wised-up and has been on a mission to get the business to run without him in it. At the time of this interview, he has almost succeeded.
Josh Norris-Ongso is a classically trained dancer, physiotherapist and Pilates instructor. He founded S3 World in Melbourne and created his own style of Barre training based on his years as a ballet dancer and his biomechanical understanding from physiotherapy.
Josh now runs two busy studio-clinics, where he employs over 15 people. He shares his insights into what employers look for in a team member, and how to make yourself irresistible and irreplaceable as an instructor.
Laura Saggers opened RISE Pilates just last week. She shares her journey from starting Pilates training to graduating, working for KX Pilates, to finally opening her own studio in Melbourne’s Essendon.
There are a goldmine of tips and lessons from a successful Pilates teacher and first-time business owner.
After selling her studio in Chicago, Jenna Zaffino, aka the Pilates Unicorn, is focussed on serving, and changing the industry through her Pilates Unfiltered podcast, which at the time of recording this interview had over 100,000 downloads and counting.
Jenna has interviewed the who’s who of Pilates and has instigated the conversations we as an industry need to have, but usually shy away from. She manages all this with a firm, light touch that inspires and energises.
Jenna shares her personal story and her mission to help the industry as well as her thoughts on finding work-life balance, making time to nurture yourself and find your true purpose as an instructor.